A feature on Edge quotes Hideki Konno, the system’s producer, as saying marketing for the new handheld will be “very tricky.” The decision to use cinemas to promote this device is still uncertain due to the fact that glasses are not needed for the system, but they are for 3D movies. By the reaction of those who have already had the chance to try it out, word of mouth will certainly play a big role in the sales of  this awesome new product.

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